Complete Video Transcription

WALNUT CREEK — Host, Sarah Rutan: If you’re a self-employed contractor, you’d be surprised how a simple change in mindset can increase not only your revenue, but your free time and peace of mind as well. To learn more, we’re in Walnut Creek with Marissa Berger of The Contractor’s Coach, speaking on behalf of Diamond Certified Expert Contributor Karan Dhillon.

Marissa Berger: I’m going to share with you a tip on how to grow your business so it not only gives you more money, but it actually gives you more free time and peace of mind on a daily basis. The way that we do this is understanding how we make money in the business world. And, there are four different ways of making money in the world of business.

First, we make money as employees. Second, we make money as self-employed people. Now, we also have here business owners, and finally we have investors. Now, what’s important to understand is that these are not only different ways of making money, these are actually very different mindsets. People in these quadrants think very differently. So, let’s go over that.

So, what are employees actually looking for? Employees are looking for security. They want the secure paycheck, they want the benefits. Now, self-employed people have slightly a different mindset. They’re actually looking for more control. They think that if the job is going to get done right, it has to be them who actually performs the job.

Now, business owners are a little bit different in two critical ways. One is they develop systems, and two is they actually hire people to run those systems. So, that allows them to have a business that runs without their daily involvement. They can actually scale it up and grow it without it having consuming their time every day. And, we have investors, and their mindset actually is one of having their money make them more money.

So, with this in mind, let’s ask the question of which quadrant actually makes the most money. Now, most people think of the investors because we think of the bigger names like Warren Buffet. However, it is actually the business quadrant that makes the most money because if you think about it, investors are actually investing in businesses. Now, so much so that if we actually look at this from – a little differently – from left side versus right side, which side makes the most money? Now, we just covered that, so it’s the right side. So much so that actually ninety-five percent of the money is on the right side. However, ninety-five percent of the people are on the left side.

So, the question is why. Why, if all of us want to make more money, why do we have such a different disparity here? Now, the reason is that people on this left side value something way more than they value money, and that is they value security. Now in contrast, people on the right side value something that’s very different. And, they actually value risk. And, what they do is they learn how to mitigate that risk.

Now, most contractors are actually over here as self-employed. They are doing most of the work themselves, they’re involved in it hands-on on a daily basis. And, what you want to do as a contractor is learn how to go from the S quadrant into the B quadrant so you can have a business that gives you a lot of money, but more importantly free time to spend with your family and do the things that you really want to do.

Host, Sarah Rutan: To learn more from local top-rated companies, visit our Diamond Certified Expert Reports at experts.diamondcertified.info.

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