Maintaining customer satisfaction is a crucial aspect of any business, but it’s even more important for auto glass companies that have earned the prestigious Diamond Certified award. For Advanced Auto Glass & Detail, achieving and maintaining customer satisfaction is a direct result of the personalized approach it takes to each job. “We’ve developed a positive reputation for taking care of our customers and making sure they’re happy,” says Tiffany Jacobs, who owns the shop with her husband, Austin. “We believe in always providing excellent customer service, and that’s been the key to our success.”

Advanced Auto Glass & Detail has been replacing auto glass, repairing windshields, tinting windows, and providing interior and exterior detailing for cars, trucks, vans, RVs, boats, trailers and show cars since 2001. In addition to performing work at its Santa Rosa facility, the company offers mobile auto glass replacement services to customers throughout Sonoma County.

Unlike auto glass companies that hire employees with little technical experience, Advanced Auto Glass & Detail maintains a staff of highly experienced technicians who are trained and certified in industry-best installation methods and procedures. “Our installers have the skills to get the job done correctly the first time,” says Mrs. Jacobs. “We also provide a lifetime guarantee for all our labor, so if a customer ever has a problem, they can be assured we’ll back up our work 100 percent.”

To further distinguish itself from its competition, Advanced Auto Glass & Detail offers specialized services that other shops aren’t equipped to handle, including flat glass repairs for older vehicles (a process that involves ordering, cutting, sizing and installing) and rock chip repairs. “If a customer has a small rock chip in their windshield, we can fill it and keep it from spreading,” explains Mrs. Jacobs. “Best of all, that type of repair is covered free of charge by most major insurance companies.”

Know when to replace or repair your damaged windshield. A damaged windshield used to necessitate an immediate replacement, but new advancements in auto glass have made it possible to repair some cracks and chips instead. To decide whether you should repair or replace your windshield, consider the following tips:

When to repair
The windshield repair process usually involves injecting liquid into damaged areas to fill in cracks and chips, which makes the damage invisible and restores the windshield’s original strength. Here’s some more information about windshield repair:

• Most windshield repair shops can repair rock chips that are smaller than the size of a quarter and cracks that are smaller than three inches in length. Some facilities even have the training and equipment to repair cracks up to 12 inches in length.
• Some shops may not be willing to repair cracks or large chips that are in the driver’s line of vision. This is because the repair process can cause the glass to distort, and even minor distortion can be dangerous for drivers and passengers.
• Repairs should be done as quickly as possible to keep the crack or chip from spreading or spiderwebbing due to motion or moisture. Some auto glass repair shops even offer mobile windshield repair services.
• Most insurance agencies cover crack and chip repair, since repairs are much less expensive than replacements. Your auto glass dealer should be able to tell you if your repairs will be covered by your insurance company.

When to replace
During the windshield replacement process, the entire windshield must be removed (including the moulding around the windshield). For this reason, replacement is recommended only in cases where the windshield is damaged beyond repair or has cracks and chips that can’t be filled (larger than one inch in diameter) without compromising the integrity of the glass. Here’s some more information about windshield replacement:

• If your windshield was impacted by a large object or involved in a major crash, it should be replaced even if the cracks or chips aren’t large. That’s because the glass and supporting frame could be weakened, leaving the windshield prone to cracking in the future.
• In California, it’s illegal to drive with a cracked windshield. You may face fines if you don’t immediately take your car in for a windshield replacement.
• Most windshield replacements are considered safety/preventative measures, which means most insurance companies will cover the costs, although a deductible may apply.

Q: Do you offer mobile auto glass repair?

A: Yes, we offer free mobile auto glass repairs anywhere within Sonoma County. A lot of people can’t get away from work during business hours, so they really appreciate that we’re able to come to them.

Q: Do you offer auto detailing packages?

A: Yes. We create detailing packages based on our customers’ budgets and desires. A full detail is about a four-hour process, and that’s always done at our facility, but if someone doesn’t want a full detail, we can skip the carpet steam cleaning and just do an interior wipe down. We customize our services based on what works best for the customer.

Q: Can I combine services?

A: Definitely. If you want detailing and glass repair, we can do the glass work first and take care of the detailing afterward.

Q: Will you accept my insurance?

A: We work with all major insurance companies and take care of all the paperwork. The only thing you’re responsible for is the deductible.

Q: Can you provide same-day service?

A: Yes, we can usually do both glass and detailing work the same day a customer calls. If you call us in the morning, we can generally have the glass delivered that day and take care of it immediately.

Q: Do you guarantee your work?

A: We provide a lifetime guarantee on all our workmanship, and that’s stated on every invoice.

Q: Do you provide shuttle services?

A: Yes, but it’s helpful if you let us know ahead of time. We can also arrange a ride if you need to get back to work.

Q: Are you involved in the local community?

A: Yes. We sponsor baseball teams and car shows here in Santa Rosa, and we also sponsor a local kid who races a sprint car.