Maintaining customer satisfaction is a crucial aspect of any business, but it’s even more important for roofing contractors that have earned the prestigious Diamond Certified award. For Trademark Roofing, the key to achieving and maintaining high levels of customer satisfaction is simple: take a comprehensive, detail-oriented approach to every job, regardless of its size. “From performing inspections on all installations to taking photos of our work, we really focus on details,” says owner Chad Ariza. “Also, we always perform a walkthrough with the client after their job is complete to make sure they approve.”

Trademark Roofing installs, repairs and removes all types of roofing systems for homeowners throughout Northern California. The company also has the in-house capabilities to clean gutters and perform roof inspections for real estate agencies, and its technicians are available 24/7 to handle roof-related emergencies.

Unlike roofing contractors that hire inexperienced technicians in an effort to reduce their operating costs, Trademark Roofing maintains a staff of highly trained professionals who are certified in every roofing product they install. “Not only that, our technicians continue to attain certifications for each new product we add to our repertoire,” adds Mr. Ariza. “This is important because as we pass more levels of training and certification with manufacturers, we’re upgraded to a higher level of installer, which means we can provide our customers with better warranties and service.”

Another distinguishing attribute of Trademark Roofing is its ability to install every roof to the manufacturer’s specifications, which Mr. Ariza says isn’t always a given in the industry. “Roofing manufacturers specify certain installation methods because they impact the quality and durability of their products, so whenever we install a new roof, we make sure we’re utilizing those methods. Also, using their specified products keeps the installation under the same warranty, which further benefits our clients.”

If you’re taking on a roofing project, make sure you’re aware of new regulations regarding energy efficiency. Did you know certain types of roofs can help you save money on air conditioning costs and get cash rebates from the government? Recent advancements in cool roof technology come with rebates that offset the costs of new roofing. “Cool roof programs were designed to help California homeowners cut back on their energy consumption,” explains Chad Ariza, owner of Trademark Roofing in Vacaville. “Even though the state has put more stringent requirements on roofing, it’s also offering rebates to encourage homeowners to make the jump to cool roofs.”

When these new codes were first announced, some homeowners were concerned they would be too much of a hassle, but many have discovered this isn’t the case. “Depending on your climate zone, you may have to think about the type of roof you’re planning to install, so it’s always smart to plan ahead if you can,” says Mr. Ariza. “Look at requirements, options and pricing, and be aware of building codes and manufacturer requirements. There are actually many benefits to these requirements, including a more comfortable home and cash rebates on certain products. And the rebates don’t just apply to cool roofs—blown-in attic insulation options and radiant barrier methods are also available, both of which will help you reduce your energy consumption.”

Commercial buildings aren’t exempt, either. “In the flat roof industry, TPO and PVC roofing is replacing hot tar and torch down roofs,” says Mr. Ariza. Older methods included using kettles of hot tar and propane torches to seal the roofing materials, which were potentially dangerous and unpleasant for tenants. The new installation process means safer, more efficient roofs for commercial buildings and homes with flat roofs.

Mr. Ariza adds that efficiency standards work in favor of homeowners in another unexpected way. “These standards also help bring down prices on materials and installations,” he says. “New regulations and building codes made efficient roofs more popular, which means more companies and installers are manufacturing and installing them. That lowers prices, which is always good for consumers.”

Q: Are you licensed to do roofing repairs and installations?

A: Yes, we’re licensed, insured, and certified to repair and install roofs. We can provide you with copies of our insurance coverage and give you a packet of information that includes our certifications, memberships, and other things that will make you feel more secure about hiring us to handle your roofing project.

Q: Do you handle the permit process?

A: Yes. We always make sure we have proper permits for the work that needs to be done, so you don’t have to worry about that part of the process. We have experience with the permitting processes in most Bay Area cities and counties.

Q: Do you hire subcontractors to do the work?

A: No, we never use subcontractors or hire other roofers to do our work for us. We provide all the employees and take care of every phase of the project in-house.

Q: Who will be my contact person if I have questions or concerns during my project?

A: We provide every job with a foreman who’s onsite every day while the work is underway. We’ll also give you the foreman’s phone number so you can reach him if he’s offsite for some reason.