Maintaining customer satisfaction is crucial for any business, but it’s even more important for valet parking companies that have earned the prestigious Diamond Certified award. For Peninsula Parking, the key to achieving and maintaining high levels of customer satisfaction is simple: make sure all its services are as comprehensive and detail-oriented as possible. “We’re known throughout the Bay Area for providing excellent service, and we work hard to keep that reputation,” says owner Rae Ann Reichmuth. “Ultimately, this type of approach is important for generating positive feedback and word-of-mouth referrals.”

Peninsula Parking has been providing transportation and parking management services for clients throughout the Bay Area since 2006. The company’s professional valet parking services are designed for all types of occasions and establishments (including charity events, hospitals, restaurants and commercial businesses), and its shuttle service provides transportation for special events, corporations and other destinations.

Unlike less experienced valet parking companies that strive to make their pricing as competitive as possible but sacrifice quality in the process, Peninsula Parking takes a detail-oriented approach to each job that ensures consistently positive experiences. “Some companies understaff events just to provide a better price, but then their guests are left waiting,” explains Ms. Reichmuth. “That’s why we quote according to the specific needs of each event rather than quoting based on a formula. It allows us to make sure we’re adequately staffed and prepared for every situation.”

Another distinguishing attribute of Peninsula Parking is the highly professional approach of its employees, all of whom are trained in industry-best practices and adhere to a strict uniform and grooming policy. “We always get positive feedback about how our valets present themselves,” says Ms. Reichmuth. “Our customers know that no matter what type of event they’re having, they can expect professionalism in both the appearances and performances of our employees.”

When using a valet parking service, don’t forget that the company isn’t liable for theft or vandalism. Most people assume their vehicles are safe from intruders when they’re with a valet parking attendant, but it’s important to remember that even though a valet service will do its part to ensure the security of your vehicle, it doesn’t assume legal responsibility if somebody breaks in and steals your valuables. “A valet parking service’s responsibility only goes as far as parking cars in a safe area and making sure they’re locked,” says Rae Ann Reichmuth, owner of Peninsula Parking in San Carlos. “A reputable company will take every precaution to make sure a vehicle is safe, but it won’t require its employees to stand around and guard it.”

One proactive safety measure you can take is removing any visible valuables or hiding them in your trunk, glove compartment or center console. “It’s simple—if something valuable is lying out, it should be put in a less conspicuous place so it doesn’t attract any burglars,” says Ms. Reichmuth. “As a general rule, you should always hide anything that might tempt somebody to break in.”

The importance of signage
Whether for a commercial parking lot or a private event, one of the most essential tools of the valet parking industry is signs, also known as “signage.” Valet services employ signage to help direct and inform drivers as they approach an event or parking area, allowing traffic to flow as smoothly as possible.

The most common types of signs that valet services use are “front signs” and “directional signs.” “Front signs let drivers know to wait for the attendant, and directional signs are posted on corners to let people know where to go,” explains Ms. Reichmuth. “Signage is really important for keeping traffic moving and stopping things like people trying to self-park. And some places have really narrow or windy roads, so the signage helps guide people to where they need to be and keeps them safe.”

Q: Are you properly insured?

A: Yes, we’re completely insured and bonded. If you prefer, we can also offer additional insurance coverage for your event. It isn’t necessary, but some people like to have it to feel a little more secure.

Q: How do you handle pricing?

A: Our proposals are specific to the parameters of each job. We don’t just give an hourly rate or a sum total; rather, each price is based on a variety of factors specific to the event. Our proposals are very detailed because we want each customer to understand everything we’re providing.

Q: How should I go about tipping?

A: Many of our customers tip 15 percent based off the labor on the final bill, although some like to tip individual valets and other employees. When it comes to gratuity, all our tips are held by the event manager and split evenly among the staff at the end of the night.

Q: If it’s raining on the day of my event, can you provide a canopy or tent to keep my guests dry when they’re arriving or leaving?

A: Yes. On a rainy day, umbrella service is included for free. We have multiple types of umbrellas, tents and canopies, so however the location of your event is set up, we can provide what’s needed to keep your guests dry.

Q: Will your valets be able to drive my particular car?

A: Yes, our valets are trained to drive all vehicle makes and models.

Q: Do you do events at private residences?

A: Yes.