We’re really excited about our plans to build your company in 2018 (if you qualify for Diamond Certified). We’re doing it by heavily investing in four main areas:
1. Your Company Report Page Crushes Competitors with Design and Deep Info
Who your company appears to be is completely driven by your Deep Info. It’s the totality of info accessible about you and your company. Optimally presenting your best Deep Info is key to your success. Your Deep Info presentation influences every potential customer to choose you or…someone else. That’s why we’ve newly designed each Diamond Certified Company Report page to beat all other presentations on the web, giving potential customers all the info they need in the format they want to maximize their confidence in choosing.
During 2018, we’re going to go deeper with your company. Our editorial, photography and video experts will help you collect, create, and enhance your Deep Info, further growing your Diamond Certified competitive advantage (if you qualify).
2. Your Diamond Certified Expert Contributions are Featured in More Places
People buy from people. Consciously, we may even believe that all we want are the cold, hard facts and we’ve taken the “human” out of our decision process. But, that’s not the way our brains work. We are intuitively capturing and processing info on who we’re dealing with, and we have to FEEL that we trust them before we say YES. That’s why the stories about you and your team as “local experts who care” are strong drivers in all buying decisions. If you qualify for Diamond Certified, your Expert Contributor status will be a key positioning tool, demonstrating Helpful Expertise.
During 2018, we’re going BIG TIME with your Diamond Certified Expert Contributions and your owner profile when we present them in new places, further growing your Diamond Certified competitive advantage (if you qualify).
3. Your Website and Social Media are Strengthened with NEW Deep Info
Your company’s website and social media feed can be better, and we intend to help you do just that. During 2018, our team will help you get your enhanced Deep Info onto your own website and social media feed (if you qualify).
4. Meet, Gain Referrals, Talk Talent and Build Friendships with Owners
Together, the owners of the 750+ Diamond Certified companies employ upwards of 10,000 here in our Greater Bay Area. They care about great management and Quality Customers, and they’re empathetic and understanding about what you’re going through running your company. During 2018, we’ll launch a digital platform to connect you to Diamond Certified company owners and managers so you can build friendships, refer customers, gain insight, and start doing more business together (if you qualify).