Business Blog for Company Owners

You don’t get to choose what happens to your local economy because of Covid, but you are responsible for guiding your team to success in 2023. We’re here to help you succeed by elevating your company’s brand on the trusted Diamond Certified Highest in Quality and Helpful Expertise® platform.

I’m pleased to announce a big upgrade in the Diamond Certified package for local companies. This year, we’re increasing the power of Diamond Certified through massive multimedia campaigns by illuminating your company’s stories and job successes and giving you access to tools for improved communication with prospective customers. Read more

People buy from people they trust. People they like. People who care about them.

That’s why we created your new 5 Useful Answers feature. It’s a 3- to 5-minute Zoom-style video interview that helps you demonstrate your company’s Helpful Expertise®. If you qualify for Diamond Certified, we’ll do everything to create it for you and post only your best answers on your Diamond Certified Company Report page. We give you the video to use on your website, in social media and even as a link in your email signature. Your potential customers will know you and trust you before they even meet you or your team member! Read more

Demand is demand. You can’t do much to control it. It fluctuates based on season, the economy and, nowadays, the rules around COVID. Supply is different. You can take actions that will bring you a bigger and better share of the local demand for services you supply.

Each day, potential customers are choosing local companies in your industry. Sometimes it’s you; sometimes it’s a competitor. The better customers, those who are willing to pay for quality, have a choice, but only a choice between you and your local competitors. Read more

Customer quality has a huge impact on your company’s long-term success. If you just compete on price, you’ll spin your wheels with low margins and no profits. A steady diet of bad financials is tough enough to swallow, but it gets worse. Low-quality customers cause disputes and stress.

But you know that. It’s why you’ve managed your company to attract and satisfy Quality Customers—those with integrity who want fair dealings and are willing to pay for quality work. And when your work is done, it’s the Quality Customers who stay loyal and refer their friends. Read more

Our hero climbs out of bed, gets ready for work and off you go. Another day of solid leadership and good decisions, like the day before and the one before that. Your company has to do a lot of things right to succeed, so yesterday’s priorities may change today. But there’s one thing you need to get right every day, and that’s to fuel your company with Quality Customers who 1) seek quality as their number one shopping priority, 2) have the wherewithal to afford to pay for quality, 3) demonstrate a personal integrity that takes pride in fair dealings, and 4) are loyal and much more likely to speak well about your company. Read more

Are you ready for the second half of 2023? Now is the time to tune up your team to attract and delight Quality Customers. If you qualify for Diamond Certified, you’ll maximize your status with each potential customer to increase your sales win rate, prove your pricing is based on quality and increase your referral rates.

Diamond Certified Tune-Up Training
Quality Customers are attracted to and influenced by Diamond Certified and most of your competitors haven’t earned it, so presenting your company as Diamond Certified has never been more important. Read more

On behalf of our Diamond Certified Resource team, I want to wish you and your family a wonderful holiday season. It was a year like none other. Together, we endured intermittent lockdowns and chaotic conditions. And when you’re responsible for running a local company, you have to adapt and look out for your customers and staff. I’m pleased to report that our Diamond Certified companies excelled at both. Now, we prepare for the big step forward. Read more

This year has been like none other. Our Diamond Certified company owners have been working hard to make lemonade from lemons, staying strong to help employees while securing the long-term future of their companies.

This is the time of year to thank special people and reflect on outstanding deeds—an ideal precursor for personal and business planning. Besides focusing on family members and friends, I’m pleased to report that on the whole, Diamond Certified companies have done better than most during the COVID-induced changes to our operating environment. Almost all have hung in there, with only a handful failing or picking this time to retire. Read more

Times have changed, and so have consumers. The pandemic has made them cautious of interacting outside of their family circle. So, in order to win their trust and earn their business, you need to make them feel comfortable and show them that you prioritize health safety in every aspect of your operations. That’s where your HealthSafety Qualified (HSQ) advantage comes in.

We introduced HSQ back in June, and the results have been impressive! HSQ works well for companies like yours because a third-party certification showing that a company follows best practices for health safety makes people feel more confident about working with you. Read more

We all know that when things don’t go as planned in business, one side of the story might end up on Yelp. As a Diamond Certified company, you most likely made every effort to resolve the customer’s concerns in a fair and timely manner. You may have a lot of conflicting feelings about the reviewer and Yelp, and you might even be concerned that the review could negatively impact your business. Read more