When I sit down to write you a monthly update, I always like to look back and see what I wrote one year ago as a point of reference. This month, I felt compelled to pay homage to the June 2012 headline and lead paragraphs. Here’s what I wrote last June:
Only one year has passed since this headline and we’ve already reached 50,000 Diamond Certified Preferred Consumers! These consumers are raising their hands and saying, “I first look for local Diamond Certified companies because they’re top-rated for quality and backed by the Diamond Certified Performance Guarantee.” Our Diamond Certified Preferred Consumer Membership is ALWAYS FREE and gives members a range of benefits, including a Special Member Hotline where they can talk to a real person, a Double Diamond Certified Performance Guarantee that backs every transaction with a $2,000 guarantee cap and mediation, subscriptions to the Diamond Certified Directory editions and Diamond Certified newsletters, and more.
2012 Diamond Certified Awareness & Influence Report – 72% Influence Rate
The following paragraph (taken from our annual study of Diamond Certified awareness and influence) reports the growth in Diamond Certified.
There are two main points to take away from this. First, almost 3 out of 4 potential customers are influenced by Diamond Certified if they know a company earned it before they make their decision. So, if you qualify 
for Diamond Certified, your staff’s use on the phone, email and in-person (through handouts of your custom Diamond Certified brochure) and your company’s usage in media and on your website will be critical for informing each 
prospect that your company has received the prestigious award. Second, since 4 out of 5 customers like that a company earned Diamond Certified, reminder usage of your brochures will increase their
loyalty the next time they think about using you and give them more confidence in referring your company.