Jim Stein, CEO of American Ratings Corporation, gives a presentation about “packaging expertise.”
In March, American Ratings Corporation (ARC) held Diamond Certified Expert & Digital Workshops at several locations throughout the Greater Bay Area. In addition to presenting an opportunity for local Diamond Certified company owners to meet each other and talk about doing more business together, these workshops presented unique opportunities for learning how to maximize digital growth in an increasingly digital marketplace. Here’s a rundown of what happened at each workshop:
- Jim Stein, founder and CEO of ARC, shared his ideas on how Diamond Certified companies can effectively contribute their industry expertise as a local competitive advantage. His main point was this: Even though it’s difficult for companies to afford the money or time to give enough back to their communities, there are still ways to “package” expertise and make helpful contributions that position those companies as caring experts. With Jim’s guidance, attendees created Tip Sheets that contained expert content aimed toward helping consumers. Click here to download your own Tip Sheet, and click here to download the “Contribute Your Expertise to Help Your Community and Elevate Your Company” worksheet.
- VP of Digital Russ Catanach gave a detailed presentation that showed Diamond Certified companies how to set up or improve their usage of social media, how to optimize their websites for search, how common website mistakes can hurt search engine performance, how innovations like mobile phone optimization can benefit their websites, and more. Click here to see Russ’ slides from the presentation, and click here to download tip/key resource sheets.
- Project Manager Sarah Rutan showed Diamond Certified companies how to set up and grow their Facebook and Twitter pages. One of her main points dealt with the importance of providing new, relevant content, which we’ve created through our Diamond Certified Tip of the Day series. As a daily feed that automatically runs from connected Facebook and Twitter accounts, this series helps keep each company’s social media presence fresh and valuable. If you’re a Diamond Certified company and want help setting up the Tip of the Day series, call Sarah at (800) 738-1138 ext. 313.