Maintaining customer satisfaction is a crucial aspect of any business, but it’s even more important for window covering companies that have earned the prestigious Diamond Certified award. For Home Living Window Fashions, the key to keeping clients happy is simple: offer high levels of quality throughout every job, from the initial estimate to the finishing touches and beyond. “When Melody [Isaac, co-owner] and I started this company, we knew we weren’t going to sacrifice anything when it came to quality,” says President Shem Isaac. “We only carry products that we believe in and our installers are highly trained experts, so we’re able to ensure our clients get superior, long-lasting results.”

Home Living Window Fashions has been installing and replacing window covering products for residential and commercial clients throughout the Greater Bay Area since 2019. The company has the training and experience to work with everything from blinds and shutters to drapery and retractable motorized awnings, and it carries numerous products made by industry leaders like Somfy and Mirage Screen Systems.

Unlike less experienced window covering companies that prefer to give price estimates over the phone, Home Living Window Fashions employs a personalized process that brings its product options right into its customers’ homes. “We send a trained decorator to every house to measure the windows, provide an estimate and place an order that’s built around the client’s needs,” explains Mr. Isaac. “This allows our customers to ask questions and get the information they need to make smart decisions for their homes.”

Ultimately, Mr. Isaac sees Home Living Window Fashions’ company-wide dedication to quality control as its most important attribute. “After we finish an installation, we do thorough quality control checks to make sure everything has been completed to the highest standards,” he says. “We earn our customers’ initial business with our great products and competitive prices, but we earn their referrals and repeat business with our superior installation methods and ongoing customer service.”

Find a window covering dealer that prioritizes your interests over brand loyalty.

“Most window covering companies partner with a manufacturer like Hunter Douglas or Graber and carry that entire line, but going with that option isn’t the best idea for homeowners because no company does everything the best,” cautions Shem Isaac, president of Home Living Window Fashions in Benicia. “For example, one manufacturer might have a lot of great products, but their shutters may be low-quality, so just making a choice based on brand wouldn’t be smart in that situation.”

Mr. Isaac says the best window covering providers stock the best available products on the market regardless of the manufacturer, which ensures their customers get the right products and materials for their needs. “Ultimately, this is a better option that trying to find a suitable product from a brand that may not meet your needs.”

Brands change, but your needs should always come first.
It’s true that brands change over time. What once was the standard-bearer in terms of quality may not remain at the top of the industry forever. “For example, there’s a well-known brand that we refuse to carry because they’re still living off of the reputation that their independent fabricators created back in the ’90s,” says Mr. Isaac. “As manufacturers are bought out, change practices and vary their customer service approaches, sellers must remain vigilant and work for the good of their customers, not remain loyal to companies that don’t provide quality products or back them up with strong warranties.”

When you’re choosing a provider for new window coverings, look for a company that works to give you the best products for your needs and budget rather than trying to sell you products based on brand loyalty. You’ll end up with a better product, better customer service, and a finished room that truly reflects you and your interests.

Q: Will you give me an estimate over the phone?

A: We can give you a ballpark price impression over the phone, but we have an in-person process that will provide you with an exact quote and a chance to see samples of the products you’re interested in.

Q: What does your estimate process look like?

A: We’ll send a trained decorator to your home who could be charging $125 per hour, and we provide that consultation at no cost to you. They’ll measure your windows, show you products, give you an estimate and take your order in a personalized process that’s built around your needs.

Q: Can you do virtual consultations?

A: Yes.

Q: Can I send my own measurements?

A: We’d be happy to look at your measurements, but we’ll need to take our own measurements before we place the order.

Q: How long will it take to get my new window treatments?

A: There’s a direct correlation between quality and time. Generally speaking, quality products take longer to arrive. We’ve spent years looking for an exception to that rule, but we’ve decided that we’d rather focus on quality than have ongoing issues with lower-quality products that arrive right away.

Q: Where are your products made?

A: Most of our products are made in the United States, and we can give you a specific answer based on the product you’re considering. For example, Color Lux is in New York; O’Hair Shutters is in Lubbock, Texas; Universal Screens is in Plano, Texas; and our awnings are made in Los Angeles. We do have some import products, but that’s usually because we can’t find something better that’s made in the U.S.

Q: What are some current trends in the window fashions industry?

A: People are moving away from lift cords. It’s mostly about safety (especially child and pet safety), but it’s also about appearance. Cords are messy and ugly—they dangle and draw the eye. Instead, people are looking into manual cordless options or motorized options that don’t have exposed cords.

Q: Do you offer window treatments that integrate with smart home technology?

A: Yes. We can pair your window fashions or shadings with home integration products like Alexa and SmartThings.