Maintaining customer satisfaction is a crucial aspect of any business, but it’s even more important for remodeling contractors that have earned the prestigious Diamond Certified award. For NorCal Remodeling Group, keeping customers happy comes down to two key factors: communication and availability. “We make sure our clients know that they truly have the ability to contact us 24/7,” says CEO Jonathan Moore. “It’s one thing to say it and another thing to deliver it. Upon purchase, Steven [Molof, co-owner] and I give our personal cellphone numbers to our homeowners and welcome them to call us any time! We are here to build lifelong relationships.”

Mr. Moore and Mr. Molof have been experts in the remodeling industry since 2008, and in 2018, they made the natural progression of bringing their expertise and team members together by becoming business partners and founding NorCal Remodeling Group. Combining their passion for a truly customer-centric experience and delivering life-changing remodels are at the core of who they are.

Unlike less experienced contractors that take an “assembly line” approach to every project, NorCal Remodeling Group gives its clients peace of mind by providing them with personalized, dedicat­ed service. “We actually care about our clients and treat them like family,” says Mr. Molof. “We don’t just sell peace of mind—we literally guarantee it. Our people, products and processes are unmatched. For example, we don’t install bathtub or shower overlays that simply cover up existing problems; rather, we perform a full demolition down to the studs to ensure the system is constructed properly to last a lifetime.”

To further differentiate itself from its competition, NorCal Remodeling Group employs highly trained specialists who have the experience to handle a wide variety of remodeling projects. “We’re not a general remodeling team—when a client invests in a project with us, they get specialists in that particular area,” affirms Mr. Moore. “Ultimately, this allows them to get a more efficient, organized, thorough job with higher quality work and a reliable timeline.”

You don’t have to sacrifice quality to save money on a bathroom remodel.

When planning a bathroom remodeling project, it’s important to establish a realistic budget and actively manage it. You may know the style and look you want to achieve, but the options you choose may drive the project’s price higher than you can reasonably afford. To stretch your remodeling budget and still end up with stylish results, consider the following tips:

• Carefully compare products before you make final decisions, and keep an open mind when you discuss product and design ideas with your contractor.
• If you start running out of space, you may be able to steal some from a neighboring room or closet (a process called “space reconfiguration”). If your overall space is limited, purchase a jetted tub and shower combination or install a pedestal sink instead of a vanity cabinet with a sink. Pedestal sinks eliminate the need for vanities and save space, but be aware that some models may cost more than a separate vanity cabinet and sink.
• When revamping an old bathroom to meet modern expectations for luxury, you should familiarize yourself with the latest options in home spa advancements such as underfloor heating.

When it comes to hiring a contractor to handle your bathroom or kitchen project, it’s best to find a company that specializes in bathroom or kitchen work rather than a general contractor who relies on an ever-changing pool of subcontractors. “Bathrooms and kitchens are very nuanced and require that extra special experience and eye for detail, so unless you’ve been working on them for many years, you won’t know exactly what to look for,” says Steven Molof, president of NorCal Remodeling Group in San Mateo. “It’s much more efficient to hire a specialist. They’ll have the right tools and processes for the job, which will make your project more efficient and help you avoid potential surprises.”

Q: How quickly can you start my remodeling project?

A: We normally schedule eight to 10 weeks out, depending on the project.

Q: How much will it cost to complete my project?

A: It depends on the scope of work that you want us to complete. Once we visit your home and determine exactly what we’re doing, we’ll be able to give you a detailed and accurate estimate.

Q: Can you give me a virtual estimate?

A: Yes, we offer a variety of virtual services in response to the COVID-19 crisis, including estimates.

Q: What is the LEAP system and how does it work?

A: LEAP is a digital system that’s customized and totally unique to our company. It allows us to provide full customer service and lets our clients see exactly what they’re purchasing. Once we measure everything in your bathroom and plug the information into LEAP, we’ll be able to give you an honest, complete estimate.

Q: What are the financial benefits of investing in a kitchen or bathroom remodel?

A: You’ll get an immediate return on your investment. Hanley Wood and Remodeling magazine is a third-party source that surveys all of the U.S remodeling market and provides local, regional, and national reports on the cost vs. value of the 22 common remodeling projects that homeowners undertake each year. When you invest with us, not only do you immediately recoup on your investment, but you also receive a lifetime warranty that’s fully transferrable! We’re here to help protect your financial investment with the peace of mind you deserve.

Q: Why is it important to work with a remodeling contractor that specializes in bathrooms?

A: Bathrooms have a lot of nuances, so unless you have a lot of experience working on them, you won’t know everything to look for, which can cost you a lot of money. It’s better to hire a specialist who’s a master of their trade. Their tools and materials will be more organized, they’ll know exactly what steps are coming next, and they’ll be able to limit potential surprises.

Q: What type of bathtub material do you recommend?

A: We recommend using acrylic composite wet area panels. They come with a lifetime warranty, they look beautiful, they’re easy to maintain, they prevent mold and mildew, they’re completely nonporous, and they can be installed in just a couple of days. Our materials come in high-definition 4k graphic imaging, which represents real stone and tile but comes with all the benefits of a fully nonporous system. We even offer patented nonporous acrylic walls that look and feel just like real tile, but without any of the downsides of a porous tile and grout system.