Maintaining customer satisfaction is a crucial aspect of any business, but it’s even more important for roofing contractors that have earned the prestigious Diamond Certified award. For Roofing Logistics, Inc., the key to achieving and maintaining high levels of customer satisfaction is simple: take a hands-on approach to every phase of every project, regardless of its size. “When we start a new job, we’re onsite every day until it’s finished, which isn’t always a given in this industry,” says President Jose Guerrero. “Our clients can expect us to get their work done quickly, with no lag time or stretches of inactivity.”

Roofing Logistics has been installing, repairing, and maintaining roofs for home and business owners throughout the Greater Bay Area since 2013. The company has the training and equipment to work with all types of roofing materials, from asphalt, tile and wood shingles to membrane products like single-ply and TPO. It’s also qualified to perform complete roof replacements and handle fire damage repairs.

Unlike less experienced roofing contractors that are able to offer low prices because they cut corners when it comes to quality materials and workmanship, Roofing Logistics takes steps to help its customers achieve long-term savings without compromising the integrity of its services. “For example, some companies reuse existing roof parts during installations, but we make sure every roof we install is 100 percent new,” says Mr. Guerrero. “Also, we replace roof flashing every time because we know it’ll need to be replaced in just a few years, which can save our clients thousands of dollars in repairs.”

To further differentiate itself from its competition, Roofing Logistics uses the best underlayment for each particular job rather than one standard weight for all projects. “We account for the slope of the roof, the style of the house and the roofing material itself to determine the right underlayment for the job,” explains Mr. Guerrero. “We also use roofing manufacturer specifications and requirements to make sure each roof we install will look good for many years and last as long as possible.”

If you’re planning to install a new roof on your home, make sure you’re aware of all your options. Most homeowners will only need to reroof their homes once or twice in their lifetimes. Combined with the evolution of roofing products in recent years, this means many people have no idea where to start when it comes to replacing a roof. “There are more options now than ever before,” says Jose Guerrero, president of Roofing Logistics in Oakland. “For many years, homeowners only had one option for shingles (composition) and two options for roofs (asphalt or gravel). Now, we have single-ply, coatings and much more.”

Mr. Guerrero says it’s up to reputable roofing companies to educate their customers about what’s available to them and which choices are their best options. “Homeowners need to consider more than just color and style—they need to know about the benefits and warranties of each roof choice, as well as how different choices will affect them in the long run.”

So what can you expect when it comes to roofing options? Benefits like energy efficiency, long-lasting materials and even warranties can differ greatly depending on the brands, products, and quality of the roofing materials and grades. Energy-efficient roofs (including cool roofs, Green roofs, insulated roofs, roof coatings, heat-reflexive roofing and roof retrofits) and roof waterproofing may be more expensive to install, but the energy savings that come with lower cooling bills can easily offset the extra material costs.

Stronger roofing materials such as metal, tile, slate, concrete, and composite roofing can give your home a unique look and potentially long warranties. “Five- or 10-year warranties used to be pretty typical, but now, homeowners have the option to get extended warranties of up to 25 years and even lifetime warranties,” adds Mr. Guerrero.

Q: Will you show up on time for my estimate appointment?

A: Absolutely. We schedule at least three hours for each new estimate appointment, which gives us plenty of time to answer questions and take a thorough look at the job.

Q: Will you give me a written estimate?

A: Yes, we’ll provide a written estimate with a detailed scope of work so you know exactly what to expect. If we need to make changes, we’ll discuss it with you before making any decisions, and we’ll always give you a list of the materials to be installed and provide you with pictures of critical items.

Q: How do you communicate with your clients?

A: We keep in touch with our clients through emails, phone calls and text messages. A lot of our customers like that we’re able to text because sometimes they don’t have access to personal emails or phone calls when they’re at work. By communicating with them throughout the entire process, we’re able to meet all their expectations.

Q: Are you licensed and insured?

A: Yes. We’ll provide a copy of our insurance certificate and license number, and we encourage you to check us out on the CSLB’s website to confirm that our license is active.