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Diamond Certified Company Report

Ross Roofing & Construction, Inc.

Diamond Certified Company Report

Ross Roofing & Construction, Inc.

Diamond certified ratings dashboard
CUSTOMER SATISFACTION i
Customer LOYALTY i
Helpful Expertise i
Company Credentials i
  • Workers Compensation
  • Liability Insurance
  • License Verification
  • Business Practices
  • Current Complaint File
  • Legal & Finance
Phone SURVEY RESPONSES FROM 376 VERIFIED CUSTOMERS i

S. B. C.

VERIFIED Ross Roofing & Construction, Inc. CUSTOMER

1 of 376

Quality 10
10 10
Loyalty Yes
CRITIQUE

Use them.

They're skilled, on time, professional, and they do exactly what they promise they'll do. I've had no problems at all with them.

Dwight H.

VERIFIED Ross Roofing & Construction, Inc. CUSTOMER

2 of 376

Quality 10
10 10
Loyalty Yes
CRITIQUE

They're reliable. They followed through on their word and their timing.

I thought they had very good communication skills and they have the ability to work well with other subcontractors. They did a great job.

Ed H.

VERIFIED Ross Roofing & Construction, Inc. CUSTOMER

3 of 376

Quality 10
10 10
Loyalty Yes
CRITIQUE

They do quality work and they have very good prices.

I've worked with them for a number of years, and they're very responsive to my needs.

Read All 376 Survey Responses at Ratings View
Diamond certified VIDEO PROFILE
Diamond certified company PROFILE

Mike (L) and Dick Ross, Owners

Ross Roofing & Construction, Inc. provides a variety of residential and commercial roofing services, as well as solar installation, for clients in Monterey, Santa Cruz and San Benito Counties, including new construction roofing, repairs, reroofing, waterproofing and real estate roof inspections. The family-owned and operated company has experience working with all types of high-quality roofing materials, from single-ply Duro-Last membranes to asphalt shingles, metal, wood and two-piece clay tile roofing. It’s also Monterey County’s only certified Owens Corning Platinum Level Shingle Installer and it employs certified Tile Roofing Industry Alliance Applicators.

President Mike Ross is the third-generation proprietor of Ross Roofing & Construction—his grandfather founded the company in 1950. “I’m proud to continue the legacy of such a respected, long-standing firm,” says Mr. Ross. “This company has delivered value and professionalism with fair prices over the years. Both my grandfather and father cared deeply for their clients’ roofing needs, and I take that same approach on every project.”

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Diamond Certified Companies are Rated Highest in Quality and Helpful Expertise.

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DIAMOND CERTIFIED RESEARCHED CAPABILITIES ON Ross Roofing & Construction, Inc.

COMPANY CONTACT
Service AREA

Monterey County
Santa Cruz County
San Benito County

SERVICES PERFORMED

All Asphalt Shingles
All Metal Roofing Types
Slate Roofing
Hot Tar & Gravel
All Flat Roofing
PVC & TPO Roofing
All Clay Tile
Gutters
Wood Shakes & Shingles
Roof Inspections
Desert Crete Decking Systems
Below Grade Work
PREPRUFE Waterproofing Systems
BITUTHENE Waterproofing Systems
Solar Design & Installation

BRANDS Supported
  • Owens Corning

  • MCA Tile

DIAMOND CERTIFIED RESEARCHED ARTICLES ON Ross Roofing & Construction, Inc.

Ross Roofing & Construction installed these high-quality sidewall shingles and slate roofing.

Company Profile

Ross Roofing & Construction, Inc. provides a variety of residential and commercial roofing services, as well as solar installation, for clients in Monterey, Santa Cruz and San Benito Counties, including new construction roofing, repairs, reroofing, waterproofing and real estate roof inspections. The family-owned and operated company has experience working with all types of high-quality roofing materials, from single-ply Duro-Last membranes to asphalt shingles, metal, wood and two-piece clay tile roofing. It’s also Monterey County’s only certified Owens Corning Platinum Level Shingle Installer and it employs certified Tile Roofing Industry Alliance Applicators.

President Mike Ross is the third-generation proprietor of Ross Roofing & Construction—his grandfather founded the company in 1950. “I’m proud to continue the legacy of such a respected, long-standing firm,” says Mr. Ross. “This company has delivered value and professionalism with fair prices over the years. Both my grandfather and father cared deeply for their clients’ roofing needs, and I take that same approach on every project.”

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Company Philosophy

“We provide maximum peace of mind for our customers’ roofing projects. Our seven decades of industry experience have helped us shape the perfect roofing systems that leave our clients satisfied and ready to refer us to their friends and families.”

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Comparative Summary

When buying or repairing a roof, many people know to insist on a warranty, but they often discover that getting repairs covered can be deeply frustrating and, in some cases, nearly impossible.

Ross Roofing and Construction offers a workmanship warranty lasting up to 25 years–and the peace of mind that goes with it, says Mike Ross, the company’s president. The reason, in part, is Ross Roofing typically installs a complete roof system made by a single manufacturer, so customers don’t experience the “finger-pointing” that’s common when different parts of a roof are warrantied by different companies, says Ross. Moreover, reimbursement from Ross Roofing doesn’t decrease over the course of the warranty, unlike “pro-rated” warranties that reimburse less with each passing year.

Mr. Ross also notes the alarming frequency with which warranties are voided because roofing companies have performed poor attic ventilation, “a problem you’ll never encounter with Ross Roofing,” he says. The company’s warranties also cover disposal and removal of discarded materials.

Several years ago, Ross Roofing discovered the companies supplying its gutters didn’t meet its exacting standards, so it established its own gutter and sheet metal division. As a result, it’s now firmly in control of its own quality, production and scheduling. Mr. Ross believes attention to detail takes a bit more time, and refuses to give installers an incentive to rush their work. Instead, they’re “paid to actually care about the end result,” he says.

According to Mr. Ross, because its specifications and warranties are superior, Ross Roofing can “provide a roof that lasts a decade longer than the competition’s.” He also states that 98 percent of customers surveyed report they’d use Ross Roofing again.

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Industry Info

When you’re hiring a roofing company, you want one person in charge. For the highest level of quality control, you want a roofing crew with a single foreman who manages every aspect of the project, recommends Mike Ross of Ross Roofing and Construction. Oversight leads to continuity, which in turn improves results.

“If you have one guy doing the tear off, one guy doing the installation and then another guy finishing it up, how can you be assured some detail isn’t going to be overlooked when they change over?” says Mr. Ross. “You want the person who takes it apart to put it back together.”

Mr. Ross also recommends checking whether a prospective roofer has a strong Better Bureau Business rating, especially if the roofer offers you deep discounts. “Many of these people have several complaints, with a D or D-minus rating. There’s a reason they’re $1,500 cheaper,” he says.

He also recommends using a company with A-plus rated liability insurance that you can verify with a certificate. The industry, he says, is plagued with contractors using inexpensive overseas insurance rife with loopholes. “It’s super-cheap, but there’s little to no coverage,” says Mr. Ross. “Sure, it’s a great way for a contractor to save $50,000 in their bottom line, but is it really the coverage you want to have?”

Also, remember that manufacturers won’t honor warranties on products that were installed improperly, so make sure your roofing contractor is certified by the manufacturers of the products it sells and installs.

Finally, says Mr. Ross, get references. Every company should be willing—eager, in fact—to show off its portfolio of finished projects and refer you to the addresses of houses currently undergoing work.

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Frequently Asked Questions

Q: My roof leaks. Do I need to have it totally replaced?

A: To decide, you’ll need to first determine the source of the leak, which usually requires a professional roofing contractor. Too many homeowners try to save money by attempting to fix the leak themselves and, as a result, never address its source. They’re more likely to end up with costly dry rot repairs as the roof deck warps, cracks and rots from excessive moisture that never dries out properly. Ironically, these do-it-yourselfers are more likely to end up replacing the entire roof sooner than necessary.A good guideline: When a repair begins to approach 20 percent of the cost of a complete re-roof, consider re-roofing. Incidentally, the best way to avoid roof replacement is to prevent serious damage in the first place. Have your roof regularly inspected twice each year.

Q: Does it take a long time to replace a roof?

A: The best way to know is to ask the roofing contractor when they give you an estimate. But estimates usually aren’t written in stone—unforeseen problems like dry rot or inferior roof deck sheathing may delay the project. Obviously, bad weather is a factor that can interfere with work, so it’s always advisable to be flexible in your expectations and plan for roof replacement when the weather is more favorable. Most small to midsize roof jobs need three to five days of good weather to successfully complete.

Q: Do I need to be home during my roof estimate?

A: Yes. For one, it’s best to interview roofers face to face. Ask for letters of reference, proof of insurance (liability and workers’ compensation) and photos of previous work. Ask how they plan to ensure a professional, high quality, no-hassle installation or repair. The more professional roofing companies will have an organized presentation that lasts anywhere from 15 minutes to two hours, depending on the client’s questions.We don’t expect you’ll feel comfortable choosing Ross Roofing until you’ve heard our rich history of roofing success. We’ll also give you detailed breakdowns, explanations and instructions as to how we plan to succeed with your roofing needs.

Q: Do I need to be home while the work is in progress?

A: Typically not. Any work on your roof is bound to be noisy, so you may prefer to leave your home and return when the work is complete.

Q: Is it expensive to replace a roof?

A: There’s no single answer. Each roof is different in terms of pitch, hips, gables, undershots, drainage, flashing, etc. Even one of these factors could affect the price of a roof by thousands of dollars. Savvy roof buyers create a bid specification sheet that explicitly outlines what they want and present it to each roofing contractor bidding on their project. It gives them the upper hand when assessing bids.

Q: What’s the typical lifespan of my roof system?

A: There are roofing systems made from wood, metal, clay, slate, concrete, cementious fiber, asphalt, plastic and modified materials. Each system has unique properties that assist in longer lifespans. A good way to determine how long you can expect your roof to last is to check with the manufacturer’s warranty. Use the warranty as a gauge and keep in mind that what the manufacturer claims for lifespan is usually meant to be interpreted under ideal installation factors. Also, a preventive roof maintenance plan that utilizes seasonal inspections can greatly enhance the lifespan of your roof.

Q: What does it mean to ventilate my roof? Is it necessary?

A: Because your roof protects you from moisture and heat, ventilation seems odd, but it’s among the more important aspects of roof performance. A great deal of moisture accumulates in a home; it works its way to the top of your attic space which, in the summer, becomes very hot and humid. Mold spores thrive in this environment, causing shingles to become warped or loose and slip off. You may see warping or buckling of the wood underneath the roof. This can lead to serious structural damage and, ultimately, even collapse. Proper and well-planned attic ventilation lets moisture escape. It also helps balance out the moisture that accumulates on the roof.

Q: I don’t like the idea of strange people on my roof. Can I trust your roofers?

A: Our guys are in uniform—they’re very presentable and professional. They know how to behave on a roof and get good results. We also do background checks on all our roofers.

Q: How can your company offer workmanship and product material warranties that cover twice the time as the competition?

A: We took the time to become certified by the manufacturers for shingle installation. Also, we install entire roof systems from a single manufacturer, so you get far more product integrity and, subsequently, we can offer a better warranty.

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SELECTED PHOTOS FROM Ross Roofing & Construction, Inc.

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DIAMOND CERTIFIED EXPERT CONTRIBUTOR ADVICE & TIPS FROM Mike Ross

Expert CONTRIBUTOR PROFILE
  • Mike Ross is president of Ross Roofing & Construction, Inc., a Diamond Certified company. He can be reached at (831) 708-8969 or by email.

Mike Ross: Roofing Legacy

By James Florence, Diamond Certified Resource Reporter

MARINA — As third-generation owner of his family’s business, Mike Ross has been involved in the roofing trade for as long as he can remember. “My grandfather started Ross Roofing & Construction in 1950, and my dad picked it up from him and ran it for 45 years,” he recounts. “Not surprisingly, I’ve been involved for most of my life. At age 10, I was put to work sweeping the yard and sorting nails, screws, and insulation. I continued to work for the business during the summers through high school and college. After getting my degree in construction management at BYU, I came on full-time and took over ownership in 2005.”

Today, Mike says his favorite part of his job is the day-to-day challenges. “Every roof presents a unique set of challenges for us to solve. A lot of times, we’re dealing with run-of-the-mill issues, but every so often we get a roof that just misbehaves and requires us to do some real detective work to find a solution. I like those kinds of challenges—they keep things interesting.”

A lifelong resident of Monterey (where he lives with his wife, Becky, and their three children), Mike describes some of the attributes he appreciates about his hometown. “First of all, you can’t beat the climate. Also, the people are great, there’s not much crime and the coastline is beautiful. Overall, it’s just a nice place to live.”

Outside of work, Mike spends his free time on a variety of active pastimes. “I’m a Scoutmaster for the Boy Scouts of America,” he details. “I really enjoy getting kids out from behind their Xboxes and PlayStations and into nature, where they can learn new skills.” In addition to his work with the Scouts, Mike enjoys hobbies like surfing, photography and golf.

In his life and career, Mike reflects on his role in his family’s professional legacy. “Being third-generation owner of this business means a lot to me,” he says. “Our family’s name is well-respected in the community for our quality work, and I want to maintain that reputation for as long as I’m here. If and when my kids take over the business one day, I want it to be intact and financially solid when I pass it on to the fourth generation.”

When asked the first thing he’d do if he were to retire tomorrow, Mike says he’d do some charity work abroad. “I spent some time in Africa doing missionary work a few years ago, and I’ve wanted to go back ever since. The people are wonderful there and it was a really neat experience, so I’ll hopefully get another chance to do it again in the future.”

Ask Me Anything!

Q: What’s your favorite snack?
A: My wife’s chocolate chip cookies.

Q: If you could time-travel, would you go to the past or the future?
A: The past. I’m a religious guy, so I’d like to see some of the events recorded in the New Testament.

Q: What’s your favorite thing to do on a rainy day?
A: Usually, I spend rainy days chasing roof leaks, but if I’m not working, I like going to see a movie with my wife.

Q: Music or talk radio?
A: Music.

Q: Do you collect anything?
A: Old coins—I have a pretty good-sized collection.

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Expert articles
  • Staying On Top of Roof Maintenance

    MARINA — A commonly overlooked aspect of roofing is keeping up with regular professional maintenance. Oftentimes, a homeowner or commercial property owner will install a brand-new roof and assume they won’t have to think about it again for the next 15 to 20 years. This is not the case—in reality, environmental factors such as rain, wind and UV radiation cause roofing materials to degrade over time. For example, caulking, reglets and collars that seal joints, pipes and transition areas of the roof typically wear out well before the end of the roof’s expected lifespan. This can allow moisture to penetrate the roof, resulting in leaks and rot.

    Wear and tear is normal and expected of any roof, which is what makes ongoing professional maintenance so important. In fact, if you read the fine print on any roofing warranty, you’ll see that regular maintenance is required, which means neglecting it can void the warranty. Plus, a roof’s expected lifespan can often be extended if serviced by a professional on a regular basis. So don’t overlook this crucial measure—get in touch with a trusted local roofer and stay on top of regular maintenance.

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  • Safety Tip for DIY Roof Inspection

    MARINA — As a preventative measure, regular roof inspections are vitally important, as they provide an opportunity to catch problems like leaks and dry rot before they compromise the roof’s integrity. The frequency of inspections should depend on the roof’s age. If your roof is fairly new, it only needs to be inspected every three to five years; once it passes the 20-year mark, it should be inspected annually.

    While it’s recommended that roof inspections be performed by professionals, some homeowners prefer to handle this task themselves. However, before going up on your roof, it’s critical to address safety. One of the most common mistakes homeowners make is using the wrong type of ladder to access their roofs—specifically, an A-frame ladder. This type of ladder is susceptible to tipping over when misused, which can lead to injury.

    The correct type of ladder for accessing your roof is an extension ladder. Rest the ladder against the gutters or rake edge of the roof and make sure it’s positioned at a safe angle. Most importantly, tie off the ladder at the top—this will keep it anchored to the house and prevent it from tipping over.

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Expert video tip
  • Video: Three Roofing Tips

    Complete Video Transcription

    MARINA — Host, Sarah Rutan: Whether your roof needs to be inspected, repaired or replaced, it’s worthwhile to consult the advice of a seasoned professional. Today we’re in Marina with Diamond Certified Expert Contributor Mike Ross of Ross Roofing & Construction, who has three tips to share.

    Diamond Certified Expert Contributor Mike Ross: One thing that homeowners typically forget or neglect to do is to remember to get their roof inspection. Roof inspections are vitally important. If you have a newer roof, it’s probably every 3 to 5 years. If you’ve got an older roof, say 20 to 30 years old, you’re probably looking at getting them inspected every year.

    Another helpful tip that we see all the time is: If you’re going to do repairs or have your roof redone, have it done by a licensed and insured roofing contractor, a pro. Someone who’s been doing that for 20, 30 years. There are a lot of things that can go wrong with roofing very quickly. And it’s important to have someone that knows what they’re doing and has the proper insurances, liability, and Workers’ Comp.

    And one thing I’d like to point out is homeowners that do elect to go up on top of the roof really should stay away from using A-frame ladders. We see that all the time. They’ll pull out their A-frame ladders and it’s really not a good idea. Those tip over. And that’s where most of the accidents happen. Broken hips in the ER. You don’t need to do that. Get an extension ladder. And put that up to your gutters or to the rake edge of your roof. And tie that off to be safe. Be safe. It’s a good thing to do.

    Host, Sarah Rutan: To learn more from local top rated companies, visit our Diamond Certified Expert Reports at experts.diamondcertified.info.

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Ross Roofing & Construction, Inc. WEBSITE AND EXTERNAL FEED
Diamond Certified RATINGS ON Ross Roofing & Construction, Inc.
Diamond certified ratings dashboard
CUSTOMER SATISFACTION i
Customer LOYALTY i
Helpful Expertise i

Each surveyed customer was asked, “If you needed any helpful expertise, did this company provide that expertise?” To calculate this score, total “Yes” responses were divided by total responses (excluding those that stated they hadn’t needed any expertise).

Company Credentials i
  • Workers Compensation
  • Liability Insurance
  • License Verification
  • Business Practices
  • Current Complaint File
  • Legal & Finance
Phone SURVEY RESPONSES FROM 376 VERIFIED CUSTOMERS i

S. B. C.

VERIFIED Ross Roofing & Construction, Inc. CUSTOMER

1 of 376

Quality 10
10
Loyalty Yes
CRITIQUE

Use them.

They're skilled, on time, professional, and they do exactly what they promise they'll do. I've had no problems at all with them.

Dwight H.

VERIFIED Ross Roofing & Construction, Inc. CUSTOMER

2 of 376

Quality 10
10
Loyalty Yes
CRITIQUE

They're reliable. They followed through on their word and their timing.

I thought they had very good communication skills and they have the ability to work well with other subcontractors. They did a great job.

Ed H.

VERIFIED Ross Roofing & Construction, Inc. CUSTOMER

3 of 376

Quality 10
10
Loyalty Yes
CRITIQUE

They do quality work and they have very good prices.

I've worked with them for a number of years, and they're very responsive to my needs.

Paul M.

VERIFIED Ross Roofing & Construction, Inc. CUSTOMER

4 of 376

Quality 10
10
Loyalty Yes
CRITIQUE

Very decent pricing, quality work and great clean up

They came out and did a good quote. They had the right materials and they did a good job.

James J.

VERIFIED Ross Roofing & Construction, Inc. CUSTOMER

5 of 376

Quality 10
10
Loyalty Yes
CRITIQUE

They are experienced and wonderful. They did a good job with a difficult roof repair. They were just the best and the guys were the best.

They are experienced and you don't want amateurs.

Angela S.

VERIFIED Ross Roofing & Construction, Inc. CUSTOMER

6 of 376

Quality 10
10
Loyalty Yes
CRITIQUE

They were okay. They were good and I would recommend them.

They were on time and they did the job that they were told to do.

Cindy D.

VERIFIED Ross Roofing & Construction, Inc. CUSTOMER

7 of 376

Quality 10
10
Loyalty Yes
CRITIQUE

They are great, prompt and honest.

Quality workmanship

Pat S.

VERIFIED Ross Roofing & Construction, Inc. CUSTOMER

8 of 376

Quality 10
10
Loyalty Yes
CRITIQUE

They are excellent.

Their service

Cynthia T.

VERIFIED Ross Roofing & Construction, Inc. CUSTOMER

9 of 376

Quality 10
10
Loyalty Yes
CRITIQUE

They are professional.

They were efficient and they didn't waste time. They did a good job.

Pete R.

VERIFIED Ross Roofing & Construction, Inc. CUSTOMER

10 of 376

Quality 10
10
Loyalty Yes
CRITIQUE

Very professional

They get us our inspections promptly.

Mark C.

VERIFIED Ross Roofing & Construction, Inc. CUSTOMER

11 of 376

Quality 10
10
Loyalty Yes
CRITIQUE

Keith is the best.

We have a long history with them and they have taken good care of us.

Douglas B.

VERIFIED Ross Roofing & Construction, Inc. CUSTOMER

12 of 376

Quality 10
10
Loyalty Yes
CRITIQUE

Competent and affordable

The project manager, Keith, was a competent and nice fellow.

Ralph H.

VERIFIED Ross Roofing & Construction, Inc. CUSTOMER

13 of 376

Quality 10
10
Loyalty Yes
CRITIQUE

Really nice people and they did an excellent job.

They were pleasant and they gave me a couple of options of what I could do. I was very pleased with that.

Jon A.

VERIFIED Ross Roofing & Construction, Inc. CUSTOMER

14 of 376

Quality 10
10
Loyalty Yes
CRITIQUE

They were excellent.

They were quick and they got it done.

Jeff F.

VERIFIED Ross Roofing & Construction, Inc. CUSTOMER

15 of 376

Quality 10
10
Loyalty Yes
CRITIQUE

They are an honest business that offers a fair price for good work.

The sales representative was easy to work with and had good communication.

Tony L.

VERIFIED Ross Roofing & Construction, Inc. CUSTOMER

16 of 376

Quality 10
10
Loyalty Yes
CRITIQUE

They were timely once they started the job and worked all the way through. They use decent quality products and cleaned up well afterward. I called several roofing companies and they were one of the few that called back. They have a good reputation in my neighborhood.

The overall quality of the finished product

Don B.

VERIFIED Ross Roofing & Construction, Inc. CUSTOMER

17 of 376

Quality 10
10
Loyalty Yes
CRITIQUE

They were outstanding.

They did what they said they were going to do and got it done quickly. It was terrific and I feel very good even with the rain coming.

John H.

VERIFIED Ross Roofing & Construction, Inc. CUSTOMER

18 of 376

Quality 10
10
Loyalty Yes
CRITIQUE

They did what they were supposed to do and cleaned up well after themselves. They did a fine job.

They did what was expected.

Jon H.

VERIFIED Ross Roofing & Construction, Inc. CUSTOMER

19 of 376

Quality 10
10
Loyalty Yes
CRITIQUE

We were selling a house and we hired a person do a repair. He left a total mess on the windows. There was tar everywhere.It's a unique roofing material and you need to know what to do. Well it was done badly and we had to get it fixed. We took pictures and they said they could fix it. They did the job well and understood our timeline. We were asking a lot of money for the house so we couldn't leave it like that. They were responsive, made it happen and did a good job.

They accommodated our timeline and worked on the weekend to get it done. It was exactly what I needed and at a fair cost.

Abe A.

VERIFIED Ross Roofing & Construction, Inc. CUSTOMER

20 of 376

Quality 10
10
Loyalty Yes
CRITIQUE

They are experts at what they are doing and they are good workers.

They did what I asked them to do and did it well.

Read All 376 Survey Responses at Ratings View
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