Consumers Are Wishing for Better Service in 2021

Posted on January 26, 2021 by Chris Bjorklund

I was so delighted when, after complaining to a grocery delivery service online, I received an email response within 30 minutes. I’d been unable to use a discount code on the website even though I tried three times. I placed the order anyway because I needed groceries. The customer service rep apologized in her email, acknowledged having other complaints and offered to manually apply the discount code for me. 

Most consumers have higher expectations for companies that are operating during the pandemic. In fact, a recent study surveying more than 1,000 consumers in different age groups (conducted by Hiver, a customer solution company) found that people want customer service to be not only more responsive but also more empathetic. Read more

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Straight Talk Runs Deep

Posted on October 25, 2018 by Chris Bjorklund

I was lucky enough to travel to Alaska recently on a small ship adventure. The Wilderness Discoverer cruised from Sitka to Juneau through the Inside Passage, an archipelago that was created by glaciers. With only 76 passengers and 25 crew members on board, it was an intimate experience. The activities ranged from sea kayaking and bushwhacking to snorkeling and meadow meanderings, all of which provided chances to both see Alaskan wildlife and get wet and muddy. There was even a polar plunge for some!

The Captain spoke to us every day, mostly via intercom, as did the Expedition Leader and Kitchen Steward. We received updates on the itinerary, how choppy the waters might get and why dinner would be late. Read more

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The Power of the Pen

Posted on July 24, 2018 by Chris Bjorklund

When was the last time you took the time to write a hardcopy letter of commendation after receiving outstanding service? I always respond to consumer surveys and offer feedback. I’ve written reviews on TripAdvisor and Airbnb. Recently, I received such good service over the phone that I asked to talk to the representative’s supervisor so I could share my appreciation for the employee’s patience and professionalism. But writing an actual letter and mailing it? It’s been a long, long time.

When my husband told me about his interaction with one of the California State Automobile Association’s (CSAA) field offices over dinner one night, we both agreed that the employee should be recognized for her effort. Read more

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