A panoramic view of Creel Printing. There are more then 800,000 prints of the Diamond Certified Directory here! Photo: American Ratings Corporation, 2016
We’ve just completed the massive distribution of the 2016 Diamond Certified Directory, with more than 800,000 copies reaching homes and businesses throughout the Greater Bay Area. (If you haven’t received your FREE copy in the mail yet, click here.) April distribution marks the end of a season around here. Every year, we spend six to eight months producing the Diamond Certified Directory. In the final stage of the production process, Director of Production Char Leary and her team head off to Las Vegas. This is not a celebratory, nearing-the-finish-line kind of trip. Instead, they visit our publishers, Creel Printing, to conduct a press check as the actual directory is printed. Since Creel operates 24/7, the team stays up all night, checking for color consistency and print quality. Here are some images from this year’s trip.
Checked prints on palates, waiting for the final step: the cover. Photo: American Ratings Corporation, 2016
Directory prints up-close. Do these colors look correct to you? Photo: American Ratings Corporation, 2016
Staying up all night does at least have some reward. The team got to eat a a meal at the Gordon Ramsay Pub & Grill. Photo: American Ratings Corporation, 2016